Apple’s secret scandal 

We all come into contact with Apple products at some point during the day, whether it be our smart phones, laptops or whilst listening to music. Apple has become a global super power with their trademark bitten apple recognised all over the world. 

Imagine my horror then when I read that such a trusted multi-billion international company is allegedly then avoiding tax. I mean it’s not like they are short of money. Apple’s accounts have been under investigation for months, but it has been reported they have dodged more than £30 billion in tax-avoided profit. 

How has such a massive company seemingly got away with this? It almost doesn’t seem possible, yet with a base in Cork, Ireland and the US it would appear they have discovered a loophole. Allegedly informing the Irish government they have a US address and base for paying tax and notifying the US they have an Irish address where they pay all taxes.

I am shocked that such a reputable company as Apple have apparently avoided paying tax on such a large amount of money. If there is some truth in these claims, will this change your opinion and persuade you to swap your Apple smartphone to a Galaxy phone and convert your MacBook into a notebook?

Competition is rife between the smartphones and no doubt companies like Windows, Samsung, HTC (belonging to Android windows) and Blackberry will be thrilled to see such negative PR surrounding Apple.  

Their PR strategy will no doubt be very different to Apple’s capitalising on their apparent dishonesty, trying to gain as many converts as they possibly can.

Apple on the other hand, will be in crisis management mode trying to save any loyal customers that might be slipping away. 

With such high prices that seem to represent Apple, what is there to stop people from switching to a more honest, better value for money brand? Let’s just hope Apple do the right thing if found guilty, face the music and promise change. 

Sarah